‘Made in the USA’ sells again

By Ian P. Murphy
Source: http://www.marketingdive.com/news/made-in-the-usa-sells-again-1/400940/

Last fall, Wal-Mart promised to purchase $250 billion in American-made products by 2023, a move it said would create 1 million U.S. jobs over time. Two-thirds of the goods in its domestic stores are already made, sourced, assembled, or grown in the United States, the company added.

Manufacturers were skeptical of Wal-Mart’s claims, noting that the two-thirds included many grocery items. “Sure, Wal-Mart is spending a big chunk of change on American-made products,” said the Alliance for American Manufacturing (AAM). “Where are the rest of the goods on its shelves coming from?”

But the fact is that the “Made in the USA” is regaining a marketing mojo it hasn’t seen since the 1970s, when patriotism spurred by the nation’s bicentennial met with the first surge of quality, foreign-made automobiles, electronics, and other items in the domestic marketplace.

Eight in 10 Americans told Consumer Reports last month that would rather buy American-made goods than imports. “Buying American” contains the cachet of keeping jobs at home, helping the economy, and keeping America competitive, more than half of respondents said. And, in an important note for retailers, more than 60% said they would pay more for U.S.-made goods.

An alternative to outsourcing

During the first decade of the century and the “Great Recession,” more consumers started to believe that the outsourced manufacturing leads to the loss of jobs in the United States. As a result, domestic manufacturing has become a badge of honor for companies and a selling point for consumers.

American Apparel was among the first retailers to emphasize American-made as a central cause in the Internet era. The company designs and manufactures all products in its Los Angeles headquarters, and pays thousands of employees higher-than-average wages with benefits.

“Our model is different,” American Apparel spokesperson Cynthia Semon told the Columbus Dispatch in 2006. “Being able to produce the best and highest-quality product in a work environment with those same standards is what’s important to us.”

The definition of ‘domestic’

It’s hard to find a product that is truly all-American, however. Most products include parts made overseas, and many “American” designs are built elsewhere. Apple advertises its iPhones as “Designed by Apple in California,” for example, but the smartphones are assembled in China.

“We see many goods which say ‘Made in the USA,’ but they’re actually made in China,” Hal Sirkin, a senior partner at the Boston Consulting Group, told Consumer Reports.

The Federal Trade Commission (FTC) maintains standards for using an official “Made in the USA” label, requiring that all or nearly all components of a product bearing such a label be of U.S. origin, and that final assembly or processing must occur on U.S. soil.

On June 4, the Reinforcing American-Made Products Act of 2015 (SB 1518), was introduced in the Senate, seeking to clarify the “Made in USA” labeling standard to bring it in line with the FTC’s standards and superseding differing state standards.

But making the claim that products are American-made invites added scrutiny from shoppers and regulators. Lands’ End, Macy’s and Nordstrom have all been targeted by class-action suits charging they made false “Made in the USA” claims.

Buying local is American, too

Buying American is starting to take on an appeal parallel to the locavore movement’s sourcing strategy, in which home cooks and restaurant chefs buy organic, free-range, or artisanal food products from local providers in an effort to support nearby businesses and reward sustainable practices.

“Made in USA is about knowing the people behind the product,” Katharine Keegan, founder of style blog That Kind of Woman, said in a panel discussion at the Northern Grade market, a Minneapolis pop-up specializing in handcrafted, locally made apparel. “It’s a lifestyle; it’s being part of a bigger cause.”

E-tailers Zady, Everlane, and Of a Kind emphasize supply-chain transparency, offering details on materials and sourcing as part of their product content. And Etsy (valued at a whopping $1.8 billion upon its initial public offering in April 2015) takes the model a step further by giving the crafter-next-door a platform to sell their goods nationwide and beyond.

“Made in America will succeed for the same reason organic has succeeded,” Dave Schiff, a founder of the Made Movement ad agency, told Ad Age. “Just like people didn’t want to eat food that was poisoning them, they want to live in a better economic climate.”

Spotlight: American Workers Keep The Country Strong

Throughout its history, America’s economy has supported a strong and dynamic workforce, many of whom realized the American dream—the good job, the family, and the white picket fence—while also shaping the American cultural and economic landscape. While titans of industry like Andrew Carnegie, John D. Rockefeller, and Henry Ford set the template and harnessed the manpower necessary for major industrial projects, it was the skilled tradesmen who built our country’s infrastructure and greatest landmarks.

Tradesmen, ranging from electricians to brickmasters to welders and more, built our nation from the ground up. Whether we live in cities or towns, we have them to thank for many of the modern conveniences we often take for granted: running water, lighting, and heating and air conditioning in our homes and office buildings. We also benefit from their work when we shop at a grocery store or a department store, as the streets and highways they built enable goods to be transported across the country. Take a look at this infographic developed by Tulsa Welding School, “The Tradesmen That Built America,” to learn more about different types of American skilled trades jobs and famous construction projects.

Next time we drive across a bridge or make a purchase in an American-built store, we can remember that U.S. workers made our infrastructure possible. Supporting services and goods that are made in America—that return the rewards back to our own communities—helps ensure that future generations will have opportunities to make a living and pursue their own American dream. Supporting American-made products, as well as nodding to the skilled trades workers who built and continue to build this country, help us remember that in order to keep this country strong, we need to keep strong jobs here—on American soil.

~ Monica Gomez


Huge thank you to Monica Gomez for putting this infographic together!

Member Promotions April 2015

Tough Traveler
We are giving a 20% discount on the SideKick until June 30 to American Made Matters using code AMM-CBSK

KIC Apparel
KIC Apparel is offering 10% off plus free shipping with the code AMM2015. This code will run from April 15—June 30.

KIC Apparel

KIC Apparel











Bodacious Cases
Bodacious Cases has a huge sales going on! Get a Bodacious Case for your iPhone for approx. $14.99, plus free shipping option. No code needed, just click this link to shop the sale! http://bodaciouscases.com/fabsale/

Lila Mae
Lila Mae is offering a discount code for 30% off all products on their website!
Use code americanmadematters. This code is good until May 31.

Use code AMM20 for 20% off (shipping is automatically free)
Promo will be valid until May 31.

Scrubz Body Scrub
Scrubz Body Scrub will give you 15% off using code AMERICANMADE15. They are now offering FREE SHIPPING!

Orox Leather
Orox is offering 10% off all products online using promo code: AMM10!

Ribbed Tee
Ribbed Tee is offering their 24 for 48 Sale! Everything on their website is 24% off for 48 hours!*
Code: 24for48 
Dates Valid: 4/15/15 – 4/17/15
*Restrictions: Not valid on Classic Fit or Clearance items. Shipping not included. Cannot be combined with any other discount offer.

Carol S Miller Handbags
Ready for Mother’s Day? Use code Mom at Carol S Miller’s website and get 25% off! Code is valid from mid April through mid May.

Tradition Creek
Tradition Creek is running a sale on their Navy Superior coat (see below photo)
Promo code: SUPERIOR20
This code entitles the customer to 20% off a Navy Superior DB/DF.
Date promotion is valid through 6/30.

Tradition Creek

Tradition Creek

Label Land

Please use coupon code USA for 10% off orders. This offer is only for our group and expires May 5th, 2015 . Shipping and handling is free on each order.an exclusive coupon code with a  high quality label provider.


Member News April 2015

1. Footmate System by Gordon Brush

Certified Fabulous has selected the FootMate® System as their 1st Quarter Award Winner and has given it their prestigious Seal of Approval!
We thank Certified Fabulous for their recognition of our 100% Made in the USA product that keeps your feet feeling clean, conditioned and massaged.  Refresh, Restore, Renew!…
The FootMate® System is endorsed by the American College of Foot & Ankle Orthopedics & Medicine (ACFAOM).
If you plan on attending the International Esthetics, Cosmetics & Spa Show in June, Cosmoprof in July, or Natural Products Expo East in September, please come visit us at our booth.

2. Jack & Mary Designs

We have a new logo and a website redesign! Check it out at www.jackandmarydesigns.com

3. Christensen 

Christensen bags

Christensen bags

Christensen is a husband and wife bag design team (Neil + Kathy) based out of San Francisco, CA.  The duo found a lack of bags that were casual but still well-constructed and stylish enough for the work and play. Neil grew up in Denmark and he was inspired by simplicity and minimalist Mid-Century design.  The couple knew they wanted to incorporate Neil’s heritage with a bag line that evoked clean lines and quiet simplicity.
With that in mind, they are dedicated to producing all their products in the US: all bags are crafted by third-generation

Christensen bags

Christensen bags

leather artisans in Los Angeles with a focus on the highest-quality materials and workmanship. Keeping up with their growing demand, Christensen has expanded to retailers not only in the US but also internationally.  But, you can always check out their site: www.christensenbags.com for their latest styles.



4. Orox Leather

a) Orox Leather Co. is thrilled to be part of MadeHere PDX, a new store featuring a terrific assortment of products – all of which are crafted locally, in Portland, Oregon. (link to our blog post about this: http://www.oroxleather.com/blogs/news/18014236-orox-madehere-pdx
b) This season we’ve partnered with Baseballism, an apparel and accessories company “focusing on the class, tradition and history of baseball,” to create “Believe in Baseball” bracelets.  (link to blog post about this: http://www.oroxleather.com/blogs/news/18031700-americas-game)

5. Carol S Miller Handbags

Carol S Miller handbags are beautifully handcrafted and made here in the US. Please click here for her lookbook, and click here to see a video on why Carol started her handbag business.

6. Bodacious Cases
Bodacious Cases is launching their crowdfunding campaign on April 21st  to raise funds to expand their product line to the iPhone 6, Samsung Galaxy s5 & s6. Sign up here to be the first to know how you can donate.  http://bodaciouscases.com/waiting-list/#Tellme7

coming soon









7. Penco America

Just last week we had a visit from one of our US Senators.  We had been chosen by NJ Senator Bob Menendez as the factory to announce a new bill he is presenting to Congress called the America Star Act! See below link for more details


American Made Matters Day Shopping Specials


«  Amerimerch  will give you 10% off purchases using code AMM1119.

«  Bear Paw Creek  is offering 10% for the whole week!

«  BeltEnvy  will be offering 50% off the entire website tomorrow! Use AMM1119 at checkout

«  Carol S Miller Handbags  is giving 20% off using the code AMM20 at checkout

«  Dapper Classics  will be offering 20% off ALL socks for American Made Matters Day 2014. Promo Code: AMM1119

«  F&F Machine Works  will give 20% off of any jobs that American Made Matters and the public if you mention American Made Matters when asking for a quote. This will be good through the end of the year

«  Flint and Tinder  will offer 50% off any single item (including our record breaking 10-Year Hoodie, award winning underwear, even our box of American Awesome® for just 24 hours! Use promo code: AmericaFYeah and save!

«  Funky Chunks Soap Co.  will give you 25% using code AMM

«  Hats.com  is offering 20% using code AMM1119!

«  Head’n Home  s giving 25% off anything on the entire website by using code AMM1119

«  Jack and Mary Designs  will give you 25% plus free shipping coupon AMM1119 for this event. It is good until midnight of 11/19/2014. The discount coupon is good for their whole store!

«  K’Nex  is offering 50% off (!!) using code AMM1119 for orders on November 19th

«  KIC Apparel  has 25% the entire week of November 19th!

«  Ole Mason Jar  is giving 20% off using discount code AMM on 11/19

«  Orox Leather Co – From now until 11/19, Orox is offering 15% off on all purchases. Code: AMM1119

«  Osmium is offering 20% off five of their most popular items (which are listed on their sale page), and 10% off all the rest of the products! Use code: americanmatters

«  ProjectRepat  is giving 20% off using code americanmade

«  Ribbed Tee  has 20% off the following items using code AMM1119: Undershirts: CoolWear Supima, MicroModal/Supima, Retro Fit White & Heather Grey. Underwear: STUCK Boxer Briefs. Socks: DressWear Compression.

«  Todd Shelton  is offering 25% off your order using code AMM

«  Tough Traveler  will be celebrating American Made Matters Day, Nov. 19th, by offering a 25% discount on 19 selected products including unique bag, luggage, and backpack items (no code necessary!)

«  Worn Use the code AMM1119 at checkout to receive 10% off your order today only

Need more gift ideas?  Click here: http://www.pinterest.com/usalovelist/buy-american-made-gifts/ and have fun scrolling through endless Made in USA gifts and products!


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2nd Annual American Made Matters Day on November 19th

AMM Day Logo_FB Cover

American Made Matters Day: A Call-to-Action for Consumers

ADAMSTOWN, P.A. – American Made Matters, an organization dedicated to educating consumers on the importance of buying American-made products, is holding the 2nd annual American Made Matters Day on November 19th. The purpose of the event is for consumers to buy at least one U.S.-made product on this day, and to encourage consumers to buy made-in-USA products throughout the upcoming holiday season to show their support for US manufacturing.

“America’s economy can only thrive and grow when we prioritize buying American,” said Pennsylvania State Representative Mindy Fee. “I’m grateful that American Made Matters encourages consumers to prioritize buying American-made products when making their holiday purchases. Let’s keep American businesses strong, and just remember that American made does matter.”

November 19th has been declared American Made Matters Day not just because of the positive impact that manufacturing has on jobs, but also on local communities, the U.S. economy, product safety, the environment, and the future of America.

To celebrate American Made Matters Day, events will be held in twenty-one locations throughout the United States. These events will show the new American Made Matters video, provide information to consumers, and give consumers the ability to buy U.S.-made products. Some locations will offer food and music. Many members will be offering online sales and specials, as well.

Don Rongione, President and Founder of American Made Matters, says, “Buying American made products creates jobs, stronger communities, independence and security for our country, an improved national economy, safer products, and a more environmentally friendly planet. Each of us can make a difference every time we make a purchase. American Made Matters Day was created as a call to action to use our individual purchasing power on November 19 and during the holiday shopping season to make a difference for our future.”

The U.S. Bureau of Economic Analysis reports that every $1 spent on American-made goods invests an additional $1.32 in the U.S. economy. If Americans dedicated just a small portion of their holiday shopping budget to buying American-made goods, it could have a very positive impact on our economy. In fact, according to ABCNews, if each American family spent just an extra $49.95 on American-made goods, the spending would generate 150,000 American jobs.

Arianna Russell, CEO of Bodacious Cases, says, “Living in America and being a business owner allows me the freedom to manufacturer all of my products here in America because of those like my father, who is a double purple heart Vietnam War Veteran. I feel I owe it to him and to all those who served, protected, and fought for our freedom and lost their lives. Making my products in America is a way to thank them. In other countries, I would never have the freedom to be the inventor, owner, and CEO of a company. As a country, all of us small businesses have to stick together, so we can make a bodacious difference and keep and create more jobs here for the future generations.”

About American Made Matters®: American Made Matters® was launched on July 4, 2009 by the Bollman Hat Company, America’s oldest hat manufacturer. It is the only organization committed to promoting American-made goods that is run solely by manufacturers. It has over 300 member companies located in 45 states of the 50 US states. For more information, visit http://www.americanmadematters.com, or like them on Facebook at https://www.facebook.com/AmericanMadeMatters.


Here is a list of our Ambassadors for that day:

Company Name or Individual Location State
Bollman Hat Company Adamstown Pennsylvania
Bear Paw Creek Mt. Vernon Missouri
Osmium Stoneham Massachusettes
Shaw Pens South Hampton Pennsylvania
Head n Home Freedom California
Metal Shop Westport Connecticut
Houston Barnett-Gearhart (individual) Mesa Arizona
West Field Films Averill Park New York
Yamie Chess Las Vegas Nevada
Watson’s Hat Shop Cave Creek Arizona
Bulldog LED Lighting San Carlos California
Woodchuck Case Minneapolis Minnesota
Brandon Dujmic (individual) Pittsburgh Pennsylvania
Silvia Leahu-Aluas (individual) Indianapolis Indiana
Riccar Fenton Missouri
Magic Buttoner East Moline Illinois
Charity Street Bakehouse Springfield Vermont
Chad Chig Martin Dothan Alabama
American Made Vacuums Acme Michigan
Hatladies Charleston South Carolina
Craftsmanship USA Newtown Pennsylvania
More info on these locations to come!

American Made Matters Day in Denver, PA!

Bollman Hat Company will be celebrating American Made Matters Day with factory tours!

Bollman Hat Company is offering to 50 people the chance to tour the Bollman Hat Factory! This is a rare occurrence to allow the public to tour the factory!

A few things to keep in mind about the tour:

1. 18-Year-olds and older, please
2. There are a lot of stairs and walking involved, with no wheelchair accessibility
3. Please allow an hour for the tour
4. Participants must wear closed-toed shoes
5. The tour is first-come, first-serve! The tour is filling up fast!

These tours will be starting at 11:40am, 12:00pm, 12:20pm, 12:40pm, and 1pm, and will be in groups of 10. We will have American Made Matters merchandise and other AMM member’s merchandise for sale before and after the tours.

To save a spot for yourself on one of the tours, please email Ruthanne Khoury at rkhoury@bollmanhats.com.


A Message from the President: Together We’re Making a Difference

                As we return from the third annual American Field in Boston—where 83 great American brands came together to celebrate and share the American made movement—we feel an enthusiasm unmatched in our five-plus year history. This momentum will carry us into American Made Matters Day on November 19th, where AMM Ambassadors will conduct events in at least 22 locations throughout the US. Our spirits are high as our reach expands!

Since our last newsletter, we launched our second video, broke 30,000 fans, friends, and followers on social media, exceeded 300 member companies, hit 45 of 50 states represented by our members, began member features on Facebook, spoke to the White House about a program to boost US manufacturing, enlisted 22 AMM Ambassadors for AMM Day, and played a role in creating a renewed interest among consumers to buy American!

Employment losses in US manufacturing are tapering off and exports are on the rise. According to WWD, the US increased exports of apparel by 4.5% last year versus the previous year, and by 5.9% in motor vehicles and parts–so our efforts are helping reduce our trade deficit as well as job loss.

American made matters to more consumers every day. Please consider joining our ambassadors on November 19th, AMM Day, by attending an event in one of the following locations or hosting an even in your community.

Adamstown, Pennsylvania

Averill Park, New York

Boston, Massachusetts

Cave Creek, Arizona

Charleston, South Carolina

Dothan, Alabama

East Moline, Illinois

Fenton, Missouri

Freedom, California

Hillsdale, New Jersey

Indianapolis, Indiana

King of Prussia, Pennsylvania

Las Vegas, Nevada

Mesa, Arizona

Pittsburgh, Pennsylvania

San Carlos, California

Minneapolis, Minnesota

South Greenfield, Missouri

Southampton, Pennsylvania

Springfield, Vermont

Stoneham, Massachusetts

Together, we are making a difference and changing the story!


Don Rongione

Founder and President

Don Rongione

Member Profile Feature: Head’n Home

 Member Profile Blog Banner


Company: Head’n Home Hats

Location: Watsonville, CA

Website Address: www.headnhome.com  

Principal Line of Business: Hatmaker

Year Founded: 1972

US Based Employees:  30

Social Media Links:

Facebook: https://www.facebook.com/AmericanHatMakers

YouTube: https://www.youtube.com/channel/UCQsQn_8_w5EMu7qPq1veRqQ

Twitter: https://twitter.com/americanhatter

Instagram: http://instagram.com/americanhatmakers

Pinterest: http://www.pinterest.com/americanhat/


What is your Company’s Mission Statement?

As America’s premier cut and sew hat manufacturer, we do everything in our power to provide high-quality wearable works of art that will last a lifetime. Many things have changed over the last 40 years, but not our commitment to our customer’s satisfaction. With the help of our talented and personable team, we strive to ensure that Head’n Home will continue to provide a quality American made product while providing customer service second to none. We are proud of the styling and quality built into every hat that comes from our workshop, and our pledge is that our customers will also see and feel the pride in each and every purchase.


Why Does American Made Matter to You?

American Made matters to us because we create jobs, not only for our family, but for people living in our community. We take pride in doing things the right way the first time, and outsourcing to other countries just doesn’t seem to us to be the right way to do things. We’re doing our best to keep jobs here, in the United States, and create amazing hats along the way.


What Values Drive your Business Decisions?

Excellence though humility (and service)- As a company we strive to deliver a ‘wow’ experience to everyone we do business with. A wow experience to us means going above and beyond the average business practices with creative and personal resolutions to any possible situation. Whether it be our customers or vendors we pride ourselves in our ability to take the time and energy needed to provide everyone the best possible experience. We connect with our customers on a personal level learning how best to meet their needs and leave them feeling like they were well taken care of; all without the use of script’s or programmed responses.

Efficiency – Organization is a key to our success here at Head’n Home Hats, we are always striving to improve our policies and procedures to meet the need of our partners. To best support our customers and each other we make every effort to be consistent and dependable.

Family/Health – Being a family owned and operated business we make it a point to treat everyone we interact with as we would treat our closest loved ones- with respect and commitment. We are dedicated to making connections with fellow employees, vendors and customers that lay the groundwork for our long-term relationships. Our longevity as a company is also linked to our emphasis on health; we believe that a healthy person will always put their best foot forward in any situation.

Open communication – Because we care about everyone we do business with we find that honesty is always the best policy to ensure genuine communication. Our positive attitudes and commitment to our partners creates an atmosphere of reliability and ever increasing satisfaction. We go the extra mile to listen to and understand the requests of all our partners and meet every one of their needs.

Innovation/Creativity – Working together within our team we push ourselves to come up with new and original products as well as better business practices. As our Vice President Garth Watrous states “We are always willing to learn and willing to share. It’s important to us to always be questioning- how can we do it better? How can we improve ourselves and achieve more?” We believe that you cannot be a leader in any industry without the ability to learn from your mistakes and change your outlook when new information is presented to you. Being a leader in the hat manufacturing industry Head’n Home has learned many lessons along the way that have made us exponentially better. Along with insights and information from other people Head’n Home is also dedicated to education for our employees, from part time classes to weekend seminars. We support our employees furthering their personal educations as we have found in the long run everyone benefits.

Integrity – “Say what you mean and mean what you say”-Gary Watrous, Founder and President of Head’n Home Hats. Our intention is always to do the right thing. We feel it is of paramount importance to always follow-through with our promises and to take excellent care of everyone we interact with. It is our expectation that our partners will use the Internet, email and handle phone calls in an appropriate, ethical and professional manner.

Happy/Weird – Being ourselves, feeling comfortable and playful has always helped us be our most productive selves. We are all a bit odd here but we feel it’s what helps us put our best foot forward. Admittedly sometimes things get a bit weird however with acceptance in mind we always end up with an end product that is beyond our expectations and looking back everyone has an awesome experience.

What Advice Would you Give to a Start-up Business that Plans to Manufacture in the USA?

You will have people competing with you overseas, and be ready to persevere to defend your product pricing. Production costs are much higher in the USA but well worth the investment. Also, know your numbers. It’s a tough business and you really must know your numbers.


What are the Benefits of Manufacturing in the USA for your Company?

We take pride in the workmanship of our hats. Without being able to oversee the production process we would not be able to produce a top quality product and provide the guarantee we do. We are able to give back to our community by employing local talent.


Do you have any Future Expansion Plans?

We hope our continued growth will bring the ability to manufacture locally in a larger facility in the year to come.


Is your Company Currently Offering any Promotions/Discounts?

We’re now offering free shipping to the contiguous United States with any purchase!


Why did you join American Made Matters?

It was important for us to become a part of American Made Matters to associate with other businesses who manufacture in the USA. Networking with others experiencing the same demands helps us streamline our business practices. Sharing the same sense of pride in the workmanship and manufacturing process validates why we continue to operate in the United States.