American Made Matters and Bollman Hat Company Featured on PhillyBurb.com

Recently a reporter from PhillyBurb.com sat down with Bollman Hat Company President and CEO, Don Rongione, to discuss why American-made matters.  In the interview, Rongione explains why he founded American Made Matters, the organization, and what he’s been doing to encourage consumers to “buy American” again.

Click here to read the full article:

http://www.phillyburbs.com/news/local/made-in-usa/nation-s-oldest-hat-company-says-american-made-matters/article_01164a99-d01c-509f-b19d-faae792560fb.html

New Balance Launches New Ad Campaign to Focus on its U.S. Manufacturing Heritage

With a new campaign called “America is for the Makers,” New Balance hopes to appeal to consumers who share a passion for supporting our country while creating awareness for buying American made goods. 

When you walk into a shoe store, you may not be thinking about where the shoes are made, but New Balance’s campaign is designed to get consumers to do just that. The power in the campaign is not only saying that their products are made in the US, but getting the consumer to ask oneself, “Where are the other brands making their shoes?” 

New Balance is using Made in America to differentiate their brand, setting them apart from other shoe makers.  Competing brands like Nike and Adidas are simply unable to use their manufacturing heritage as a marketing strategy. On the contrary, New Balance takes pride in its American manufacturing tradition and is now using that as a marketing tool.  

In an industry where most manufacturing has been moved over seas, New Balance continues to employ Americans and provide a strong national culture that the other brands cannot match.  It all comes down to two key points; manufacturing products in the United States creates jobs, and strengthens our economy.  

“Made in America” is a proud claim.  It is a declaration of quality, ingenuity,  hard work, and craftsmanship.   Developing a marketing campaign that can capitalize on the Made-in-America theme, will set New Balance apart from their competition and draw attention to their strong American manufacturing heritage. 

New Balance Launches New Ad Campaign to Focus on its U.S. Manufacturing Heritage

AMERICAN MADE MATTERS® BREAKS ONE HUNDRED FIFTY MEMBER COMPANIES AND RELEASES VIDEO.

The American made movement continues to gain momentum and American Made Matters® (AMM) is at the forefront! AMM, founded July 4, 2009, has elevated awareness among consumers about the compelling importance of buying US-made products. The organization tripled its membership in the past year eclipsing one hundred and fifty companies representing thirty seven states. A three minute video which has received high praise has just been released.

Launched by America’s oldest hat manufacturer, Bollman Hat Company, AMM is run by a board comprised of manufacturers who share a vision to grow jobs in the US as well as strengthen communities, protect the environment, build the economy and improve the independence and security of America.

A video narrated by Bollman CEO, Don Rongione, and filmed by AMM sponsor, West Field Films, has just been released to facilitate the mission of educating consumers on why American made matters. The video can be viewed at the organization’s website, www.AmericanMadeMatters.com.

“It is really exciting to see new companies create brands dedicated to American made and mature companies bringing back manufacturing to the US. We are making a difference. It is demonstrated by the increase in manufacturing jobs,” said Rongione.

The AMM logo now appears on tens of thousands of products. The organization has an active and growing following of over twenty thousand in social media and subscribers to its newsletter. On-line and physical events promoting American made products, encouraging plant tours and an ecommerce store featuring products that contain the AMM logo all serve to help strengthen the organization’s mission which is to educate consumers that buying US-made products strengthens the American dream.

Manufacturers interested in joining and consumers looking to buy American made products, should visit www.AmericanMadeMatters.com for further information.

PRESIDENT OBAMA ENDORSES AMERICAN MANUFACTURING DURING VISIT TO THE RODON GROUP/K’NEX BRANDS

PRESIDENT OBAMA ENDORSES AMERICAN MANUFACTURING DURING VISIT TO THE RODON GROUP/K’NEX BRANDS

Hatfield, PA, (November, 2012) President Obama and White House Staff converged at The Rodon Group’s facility last Friday to show support for American manufacturing companies, the jobs they create, and the working middle class. The President’s backdrop was colorfully filled with K’NEX building toys, including an American flag made of 49,000 K’NEX pieces.

“I want to reward manufacturers like this one and small businesses that create jobs here in the United States, not overseas.” said President Obama. “And by the way this is a company — one of the few companies in the toy industry that have aggressively moved jobs back here. That’s a great story to tell because we’ve got the best workers in the world and the most productive workers in the world and so we need champions for American industry creating jobs here in the United States”

The Rodon Group was chosen by the White House to represent not only the manufacturing sector of our economy but small businesses as well. Rodon has been on the forefront promoting American Manufacturing through a board membership in American Made Matters, offers a “Cheaper than China” pricing policy and has reshored billions of manufactured parts back to the United States. Rodon also supports STEM education and provides apprenticeship programs to select individuals insuring they will have the technical talent needed to grow their business for future generations.

The President went on to say “I want to give more Americans the chance to earn the skills that businesses are looking for right now, and I want to give our children the kind of education they’ll need in the 21st century. I want America to lead the world in research and technology and clean energy. I want to put people back to work rebuilding our roads and our bridges and our schools. And I want to do all this while bringing down our deficits in a balanced and responsible way.”

The Rodon Group shares a common bond with other manufacturers across the country and shares their pride in the quality American–made products are known for. “We are not red states or blue states, we are all red, white and blue- together working towards the same goals – creating great, innovative U.S. products that keep jobs in this country and help preserve the middle class way of life.”, said Michael Araten, President and CEO.

The Rodon Group/K’NEX Brands was honored to be chosen to host this event. “We’re incredibly proud,” said Mr. Araten. “I think it means the President and his team recognize that manufacturing in the United States is important. That focusing on manufacturing and keeping confidence high, which is what the fiscal cliff is all about, is important. If you can do it with toys, you can do it with anything.”

About The Rodon Group
The Rodon Group is an ISO 9001:2008 certified landfill-free, plastic injection molder. In business since 1956, The Rodon Group makes billions of parts each year in its 125,000 square foot facility. With over 105 injection molding presses, Rodon is one of the largest family-owned and operated plastic injection molders in the United States. Since 1992, Rodon has manufactured over 30 billion parts for the K’NEX building toy system, and is a subsidiary of K’NEX Brands, L.P. For more information, please visit www.rodongroup.com

About K’NEX Brands
Founded in 1992, K’NEX Brands, the world’s most innovative construction toy company, was established to make and sell what has become one of the world’s leading integrated construction systems for children. Winner of over 200 international awards and recognitions, K’NEX is America’s building toy company focused on Building Worlds Kids Love, and encourages youngsters to “imagine, build and play.” Since 1992, The Rodon Group, a subsidiary of K’NEX Brands, L.P., has manufactured over 30 billion parts for the K’NEX building toy system. For more information, please visit www.knex.com or www.rodongroup.com

 

K’NEX® Brands and The Rodon Group: Building An American-Made Holiday Season

Hatfield, PA, (November 2012)—At a time when most toys are made overseas, K’NEX Brands, the only U.S. construction toy company focused on Building Worlds Kids Love TM®, is committed to making toys in the USA!

K’NEX has become America’s Building Toy Company–over 95% of its parts are manufactured by The Rodon Group, K’NEX’s sister company. In business since 1956, the Rodon Group makes billions of parts each year in its 125,000 square foot eco-friendly facility and is one of the largest family-owned and operated injection molders in the United States. In addition to manufacturing K’NEX parts, The Rodon Group serves a diverse group of industries including consumer products, medical, fenestration, construction, and pharmaceutical.

Both K’NEX and The Rodon Group–third generation, family-owned businesses located in Hatfield, PA–are active members of American Made Matters, an organization whose mission is to educate consumers about buying US-made products to help strengthen the American Dream.

One of the hottest toys this holiday season, the K’NEX 50 Model Building Set, was recently featured on the TODAY Show and includes 700 made in the USA rods and connectors and building ideas for 50 unique models!

“We’ve learned that the more items we are able to manufacture at home, the more people we can employ. If every American were to spend just $64 a year on things Made in the USA, 200,000 new jobs would be created,” said Michael Araten, President & CEO of K’NEX & The Rodon Group. “Spending our dollars on Made in the USA goods enables our whole economy to get stronger and with that our whole country becomes stronger. You just have to take that extra second and look at the label. Together, we can build a better America.”

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About The Rodon Group

The Rodon Group is an ISO 9001:2008 certified landfill-free, plastic injection molder. In business since 1956, The Rodon Group makes billions of parts each year in its 125,000 square foot facility. With over 105 injection molding presses, Rodon is one of the largest family-owned and operated plastic injection molders in the United States. Since 1992, Rodon has manufactured over 30 billion parts for the K’NEX building toy system, and is a subsidiary of K’NEX Brands, L.P. For more information, please visit www.rodongroup.com

About K’NEX Brands

Founded in 1992, K’NEX Brands, the world’s most innovative construction toy company, was established to make and sell what has become one of the world’s leading integrated construction systems for children. Winner of over 250 international awards and recognitions, K’NEX is America’s building toy company focused on Building Worlds Kids Love, and encourages youngsters to “imagine, build and play.” Since 1992, The Rodon Group, a subsidiary of K’NEX Brands, L.P., has manufactured over 31 billion parts for the K’NEX building toy system. For more information, please visit www.knex.com or www.rodongroup.com.