Todd Shelton – An American Story

 “After several years of operating the Todd Shelton brand using the same production model as every other fashion brand (design garments and find a factory to make them), we questioned our direction.  Then made the biggest decision we’ve ever made.  We built a factory.”

-Todd Shelton

In an effort to avoid future supply chain problems, Todd Shelton decided to enter the manufacturing business and build a factory.  The brand formerly outsourced their manufacturing to other US factories which brought some issues with supply and quality control.

By opening a new factory, the Todd Shelton brand is creating jobs and starting a new history and tradition of manufacturing.  Of course, the best part of it all is that they are building their factory right here in the United States!

What started as a business decision to solve a problem has turned into a way for the Todd Shelton brand to further it’s passion and creativity.  “Made in USA” has become a staple of the brand’s identity. This three part series allows us to witness a true American brand building a new foundation while continuing to uphold its original ideals. Read their story of passion and ingenuity by clicking on the links below.

Member News: Stormy Kromer Launches Video Series

Stormy Kromer is an American brand that continues to produce here in the USA.  Throughout their history, they have employed Americans and created a product that they take much pride in. The videos below show Stormy Kromer’s American story.  In an industry that has shipped countless jobs over seas, Stormy Kromer’s commitment to US manufacturing represents the passion and craftsmanship that they strive for every day.

American Made Matters and Bollman Hat Company Featured on

Recently a reporter from sat down with Bollman Hat Company President and CEO, Don Rongione, to discuss why American-made matters.  In the interview, Rongione explains why he founded American Made Matters, the organization, and what he’s been doing to encourage consumers to “buy American” again.

Click here to read the full article:


The American made movement continues to gain momentum and American Made Matters® (AMM) is at the forefront! AMM, founded July 4, 2009, has elevated awareness among consumers about the compelling importance of buying US-made products. The organization tripled its membership in the past year eclipsing one hundred and fifty companies representing thirty seven states. A three minute video which has received high praise has just been released.

Launched by America’s oldest hat manufacturer, Bollman Hat Company, AMM is run by a board comprised of manufacturers who share a vision to grow jobs in the US as well as strengthen communities, protect the environment, build the economy and improve the independence and security of America.

A video narrated by Bollman CEO, Don Rongione, and filmed by AMM sponsor, West Field Films, has just been released to facilitate the mission of educating consumers on why American made matters. The video can be viewed at the organization’s website,

“It is really exciting to see new companies create brands dedicated to American made and mature companies bringing back manufacturing to the US. We are making a difference. It is demonstrated by the increase in manufacturing jobs,” said Rongione.

The AMM logo now appears on tens of thousands of products. The organization has an active and growing following of over twenty thousand in social media and subscribers to its newsletter. On-line and physical events promoting American made products, encouraging plant tours and an ecommerce store featuring products that contain the AMM logo all serve to help strengthen the organization’s mission which is to educate consumers that buying US-made products strengthens the American dream.

Manufacturers interested in joining and consumers looking to buy American made products, should visit for further information.

Member Profile: Bollman Hat Company

Member Profile: Bollman Hat Company

Company Name & Location – Bollman Hat Company, Adamstown, PA

# of US based employees – 200

Years in Business – 143

Corporate Structure – Employee-Owned

Principal line of business – Bollman is an industry leading designer, manufacturer and distributor of men’s, women’s and children’s headwear and accessories.

Do you have any future expansion plans?   We continue to look for new opportunities to expand our brands in existing markets as well as new markets outside the US. We have recently signed two new licenses; first with R&B artist, Ne-Yo for his line of headwear and second with 8 time all around champion cowboy, Trevor Brazile, for his Relentless® brand.

Why does American Made Matter to you?   As the oldest hat maker in America dating back to 1868, manufacturing is part of our heritage. Over our 143 year history, we have provided tens of thousands of jobs, supported the local economy, and provided opportunities for a better life for our employees. We see renewed interest in US made products and believe that US manufacturing still plays a vital role in the future of our company.

How are you using the logo on products, website or marketing materials?   The American Made Matters logo is placed on the homepage of our website, It is also featured on hangtags placed on our products made in our Pennsylvania factory and listed in our Bailey catalogs next to products made in the USA. We are going to be using the logo on our shipping cartons as well.

Do you have any tips for communicating the American Made Message?   As the founding member of American Made Matters, we have invested significantly in getting the message conveyed to our retail customers and the consumers of our products. We have created the website as well as a Facebook and Twitter account where we are connecting with consumers.  American made is always part of our discussions about our company.  This includes press, retailers and consumers.

Has your company won any awards recently?   In 2010 we were recognized at the Governor’s mansion as one of the oldest companies in Pennsylvania and have also recently been recongnized by the ESOP association for over 25 years as an Employee/Owned company.

What’s your vision for the future of your company?   To grow our brands and private label distribution in targeted markets throughout the world, increasing opportunities for our Employee/Owners.

What values drive your business decisions?   Our core value is to exercise effective stewardship over the heritage and assets handed down from past generations.  This will be upheld as our people pioneer change by listening, thinking, and acting with integrity for the long term.  We will achieve excellence by taking ownership, supporting our teammates, giving more than we take, and treating others fairly.

What advice would you give to a start-up business that plans to manufacture/source/etc. in the USA?   To make sure the product that you are offering is the highest quality possible and that you are able to respond with fast, exceptional service as it is unlikely that you will be able to compete on price.

What are the benefits for your company of manufacturing in the USA?   Being able to better control quality and consistency of the products. We can also respond much faster to new trends and short lead times. US manufacturing also enhances our ability to innovate.

How do you balance US and foreign manufacturing for your company?   The market most often dictates that balance. There are products that we sell and components that we require that are no longer or have never been available in the US. There are price points at the lowest end of our market that simply can’t be met using US manufacturing.

How do you get the message out to your customers that you are manufacturing in the USA? Is it important to your customers that you manufacture in the USA?   We present American Made Matters to our private label customers when we meet with them. Our Bailey brand features American Made Matters in our catalogs and we have discussed and encouraged the focus on American Made Matters with our salespeople. We think it is important to most customers but it is only the determining factor of whether they will buy from us by a minority of customers. Obviously the value of consistent quality, innovative designs, excellent service and a price that is within a competitive market range are all key components.