K’NEX® Celebrating 20 years of American Made Toys!
2012 Product Line Will Be Shown at NY Toy Fair
Hatfield, Pa. (February, 2012) – K’NEX, the construction toy company focused on Building Worlds Kids Love™, will be celebrating 20 years of American Made toys with retailers and fans alike at the Javits Convention Center in New York during American International Toy Fair®, being held February 12th through the 15th.
“Celebrating our 20th year by sharing our new product line with the media and our valued retail partners is exciting,” said Michael Araten, President and CEO of K’NEX and The Rodon Group. “K’NEX is proud to be able to offer consumers high-quality toys at a reasonable cost—90% of which are made right here in the USA.”
Founded in 1992, K’NEX maintains its commitment to continued manufacturing in the United States. At a time when most toys are made overseas, K’NEX has become America’s Building Toy Company–over 90% of its parts are manufactured by its sister company, The Rodon Group. The Rodon Group has been in business since 1956, and is an eco-friendly manufacturing facility in Hatfield, PA that has manufactured over 30 billion parts for K’NEX over the past twenty years.
Products being shown in the K’NEX booth (#5279) at NY Toy Fair are developed for children ages 2-12 and include the highly anticipated Angry Birds®-licensed K’NEX building sets in addition to new product launches from K’NEX, KID K’NEX®, K’NEX Classics, Sesame Street®, NASCAR®, Monster Jam®, Tinker Toy®, and Mario Kart Wii®-licensed K’NEX building sets.
For more information please stop by our booth at Toy Fair – booth #5279,
or contact Kate Loffio at email@example.com for a copy of our digital press kit.
MEDIA INQUIRIES WELCOME
About K’NEX Brands
Founded in 1992, K’NEX Brands, the world’s most innovative construction toy company, was established to make and sell what has become one of the world’s leading integrated construction systems for children. Winner of over 200 international awards and recognitions, K’NEX is America’s building toy company focused on Building Worlds Kids Love, and encourages youngsters to “imagine, build and play.” For more information, please visit www.knex.com.
About The Rodon Group
The Rodon Group is an ISO 9001-2008 certified plastic injection molder. In business since 1956, the Rodon Group makes billions of parts each year in its 125,000 square foot facility. With over 106 injection molding presses, Rodon is one of the largest family-owned and operated injection molders in the United States. The Rodon Group serves a diverse group of industries including consumer products, medical, construction, pharmaceutical and toys. Since 1992, Rodon has manufactured over 30 billion parts for the K’NEX building toy system, and is a subsidiary of K’NEX Brands, L.P. For more information please visit www.rodongroup.com.